How To Recognise Authentic Pandora Jewellery
The huge success of Pandora jewellery has spurned countless imitations and fakes. If you are investing in a Pandora bracelet then we recommend that you only ever add authentic Pandora charms to it. Pandora charms are made to a high standard using only the finest materials, cheaper beads have less accurate threading and this is likely to cause the bead to get stuck on the bracelet at some point. The introduction of non-Pandora charms also invalidates the warranty so any subsequent repair would be at the customer's cost.
Here are a few tips to help you buy only authentic Pandora jewellery:
Look For The Pandora Hallmark
Most Pandora jewellery is now marked with the letters ‘ALE’ together with 925 on silver items and the numbers 585 on gold items. ‘ALE’ are the initials of the father of the founder of Pandora and is the original jeweller’s hallmark.
If you can see this hallmark then that is an indication that item should be authentic Pandora jewellery. However, it is unfortunately possible for scoundrels to add that engraving to counterfeit products, so further steps may be needed to determine the authenticity of the item.
Look at the Quality of the Item
The quality and craftsmanship of the Pandora beads is far superior to copy-cat brands. For example many copy-cat brands offer glass beads with designs painted on the outside of the glass. Pandora only uses finest quality Murano Glass and the designs are created within the glass so it runs right through the bead itself. If the bead that you are looking at has painted glass, you will know that it is not authentic Pandora.
Never buy Pandora jewellery from eBay
Pandora specifically does not allow official retailers to sell Pandora jewellery through online auctions. If you purchase jewellery on these sites, there is no way for you to know whether the items that you receive will be genuine.
If you are offered beads at anything less than the normal retail price then they are almost certainly fake or stolen, please don't even think about buying these 'bargains'.
Buy from an Authorised Pandora Stockist
Hopefully the information above will help you to recognise authentic Pandora jewellery when you see it. However, the best way to guarantee that your jewellery is genuine by buying from an authorised stockist. Only carefully selected retailers, including Gaf, are authorised to sell Pandora jewellery.
Please note that this guide is provided for information purposes only. Any purchases you make from other sources are entirely your responsibility. Gaf accepts no liability or offers any guarantee for such actions.
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